SHOW HOMES | HOME STAGING | INTERIOR SPECIFICATIONS

A flat lay of fabric swatches, paint colours, decorative tiles on a wooden surface.
A flat lay of fabric swatches, paint colours, decorative tiles on a wooden surface.

DEVELOPER PROJECTS


For boutique property developers, house builders and estate agents who understand that first impressions are everything, and are seeking to elevate and showcase their properties beyond standard specifications.

Buyers don't just buy a property, they buy a feeling. The moment someone steps into a well-designed show home or a beautifully staged space, something shifts. They stop viewing and start imagining so it's that emotional connection which sells.

House of Betula works collaboratively with developers to create interiors that are aspirational, liveable and commercially considered. Services include show homeshome staging and interior specifications, each delivered with the same creative care and attention to detail that defines every House of Betula project.

House of Betula creates homes that are both aspirational and liveable, enhancing the overall appeal while ensuring each design remains practical, timeless, and commercially considered.


SHOW HOMES

HOME STAGING

INTERIOR SPECIFICATIONS


Outline drawing of birch leaves.
A modern bedroom with a curved headboard, decorative pillows, two bedside tables with contemporary amps, and abstract wall art behind the headboard.
Organic curves

Bedroom elevation

The Developer services offers:

  • Design-led and commercially considered FF&E, differentiating from the standard developer finishes typically used

  • No generic show homes. Instead soulful and homely interiors which reflect enhanced emotional appeal and buyer desirability

  • Timeless enduring interiors, rather than trend led, that photograph beautifully and stand the test of time

  • A collaborative and considered approach

Costing varies based on scope and location so please contact me about your project to find out more.


Spaces that create instant emotional connection that sells

Gemma brings over 14 years of experience working with property developers and house builders across the UK, including projects for the Mandarin Oriental Residences and White City Living. Her design work has been recognised at the International Property Awards, where she was awarded Best Show Home and Best Residential Apartment.

Timeless and aspirational interiors with 
a warmth and  emotional connection
Outline drawing of birch leaves.

House of Betula elevates properties beyond standard specifications, helping them sell faster and at higher values. Every project is delivered with a collaborative, professional, and thoughtfully considered approach.

Click below to explore a gallery of previous show homes and home staging projects designed by Gemma.

BELVEDERE ROW PENTHOUSE

CASSON SQUARE SHOW HOME

“Architecture is really about well-being. I think that people want to feel good in a space”

— Zaha Hadid

If you’re not sure where to begin, please contact me to arrange a free discovery call to work out what is best for you.